Since its beta launch in 2017, Growth Suite has been used by freelance professionals and agencies as a billing and client management solution focused on creating Monthly Recurring Revenue (MRR). Over the period leading up to its launch into general availability, our product and account teams collected a steady stream of feedback from Growth Suite users, helping them identify some consistent themes across the board.
Using that information, our teams were able to conceptualize, create, and implement new features that make Growth Suite an even more powerful suite of tools!
In this article, you’ll learn about:
Where we started
In addition to one-on-one conversations with our clients, our Growth Suite team gets a ton of user feedback through this public Canny board, which they then use to track and measure responses. Through much of the feedback we analyzed, users didn’t appear to have issues with Growth Suite as a billing or client management tool. Quite the opposite, they simply wished it could do more.
Because our Growth Suite users host their clients’ websites through the same solution they use for billing and client management, our goal was to provide a better view across all aspects of the client relationship by arming Growth Suite users with data-informed insights about their customers’ growing businesses.
After working with hundreds of different agencies, talking with them about their processes and the obstacles that slow them down, our account management team had plenty of insight into the pain points of designers, developers, and the liaisons who facilitate communication between these agencies and their clients.
They spoke often about the time it takes to look through multiple sites to check that all plugins and updates are working, the time and resources that go into compiling long reports for clients, and the difficulty of showing their value to clients once a new website is up and running.
So, we knew there was room for improvement, and we knew some of the biggest issues facing the folks who use Growth Suite. From there, it was time to send in the specialists.
Building back better in beta
Back in September of 2020, when all our teams were still working 100% from home, we officially deployed the Growth Suite team with a plan in place to address user feedback with added functionality. This is when we officially started beta testing for new features. By March, a second Growth Suite team had been tapped to help with the development of these new features.
We knew we wanted the improved Growth Suite to coach our customers, helping them set up customized invoices that show their value and create predictable recurring revenue. We focused on implementing these updates to improve the experiences of both our customers as well as the individuals and organizations they serve.
New features hit general availability
That focus on creating a better experience for both our customers and their customers led to some improvements, as well as brand-new features for Growth Suite, culminating in a full suite of tools and features that include:
Bulk site management:
Save time by sorting through and comparing all your sites by stats, plugins, or site options like SSL certification. Using Bulk Site Management, you can immediately uncover issues on multiple sites all from a single dashboard, helping you find and fix problems faster.
Automated, branded client reports:
Users can create, preview, and schedule agency-branded reports to be sent to their clients. Save the hours spent building, designing, and tracking down relevant information that will show your value to customers by automating reports with Growth Suite!
Growth dashboard: With the ability to sort by client instead of by project, Growth Suite users no longer have to dig through individual projects to add up their monthly costs. This quick view allows you to see everything you’ve done for your clients at a glance and offers data-informed insights into billing and revenue.
Client portal: Give your clients a peek behind the curtain with unique client portals! They can view invoices, make payments, visit their dashboard, and even contact your team for support if needed.
Simplified billing and invoicing: Growth Suite also takes the hassle out of client billing and invoicing with the ability to charge clients for one-time and recurring services (with or without a site attached). You can apply discounts, add invoice notes, and bill your clients in multiple currencies—all under your own brilliant brand! With Growth Suite’s scheduled invoices, you can also make sure you’re getting paid on time, as a recurring subscription!
Service creation: Service Creation allows you the ability to customize your already unique list of services. Create different tiers of service, name and brand them as you see fit, and automate billing for those services all in one place.
From our own internal teams to the customers who use it, everyone’s raving about Growth Suite!
Keep growing with Growth Suite
With two standard packages for small agencies and freelance website developers and a customizable option for larger organizations, there’s a Growth Suite plan for your team no matter how many sites you manage.
Learn more about Growth Suite, how it improves relationships between our customers and their own clients, and how it facilitates predictable recurring revenue—or sign up for a plan of your own—right here!