6 types of websites & how to create and design them


As you explore the web, you’ll notice that there are many different types of websites.

There are ecommerce sites designed to sell products or services. Small businesses create websites to showcase their talents and establish their brand online. Designers and artists utilize portfolio sites to show off their work and attract clients. Blogs allow individuals and brands to publish unique insights directly to their audiences. And personal websites are great for marketing yourself to prospective employers.

What is an ecommerce website?

Ecommerce websites allow users to shop for and purchase products or services online. Amazon, Best Buy, and other retailers are great examples of ecommerce sites. These websites make it easy to drop items in your cart and checkout using your credit card or a payment service like PayPal.

What is needed to build an ecommerce website?

When building an ecommerce website, you’ll need a shopping cart component that allows users to add and remove products and also lets you set pricing, offer deals, and establish discounts. You need a payment gateway so users can complete their transactions. Thankfully, Webflow makes all of this easy by combining great ecommerce templates with these complex tools in one easy-to-use package.

How to create an ecommerce website using Webflow

Using Webflow’s platform, you can easily create a unique ecommerce website without writing a single line of code. You start by selecting an ecommerce theme that matches your brand. You can then customize each element, add new components, and expand the vision with your content. You also can customize the checkout process, select a payment gateway, change the layout, and customize your transactional emails. Don’t forget to add your SSL to secure your shopping cart (included with Webflow). Finally, add video and other animations to set your ecommerce website apart.

Free course: Webflow Ecommerce overview

Best practice tips for ecommerce website design

provincial spirits product page
Provincial Spirits’ ecommerce website made in Webflow

At the end of the day, your ecommerce website is about making sales. Make finding your products easy by splitting them into categories so visitors can browse by type. Showcase your deals on the homepage as high up as you can. Use high-quality images to ensure trust in your brand.

Related reads: 6 different ecommerce business models you should be aware of

What is a business or small business website?

A business website of any size provides an online presence so people can learn about a company, its employees, products, services, and culture. The goal of a company website is to provide information so customers can reach you directly. Examples include local accounting firms, service providers (plumbers, HVAC, etc.), restaurants, and law offices.

What is needed to create a business or small business website?

Chatdesk's website
Chatdesk’s website made in Webflow

Your company website helps you convert visitors into customers. You need to create a business website with your logo, preferred design elements and imagery, and quick and easy navigation for users to find areas on your website. Also, include a contact form so visitors can quickly get in touch with you, an About Us page to inform your audience of what you do and how, and SEO-friendly features to drive search traffic to your site.

How to create a business or small business website

Consider using an all-inclusive web design tool like Webflow to create your small business website. You can quickly drop in your logo, position and size it properly, and add images, slideshows, animations, forms, and other features to enhance your business website.

Best practice tips for business or small business website design

Select a website template that represents your business. Keep things simple and structure your navigation, so it’s easy to locate specific sections. Be sure to choose colors, fonts, and other styles that match your brand. Don’t forget to add a clear CTA on your home page.

What is a portfolio website?

A portfolio website is a canvas on which designers, writers, videographers, artists, and other creative professionals showcase their work.

What is needed to create a portfolio website?

Sarah Lupton’s website made in Webflow

Typically, portfolio websites have a few unique features. To showcase your work, you might use slideshows, galleries, or portfolio animations. You can also embed videos depending on how you want to display your work. Webflow provides all the features you could want to show off your projects dynamically.

How to create a portfolio website

Even if you already know how to build a portfolio website, Webflow has unique features that make crafting your portfolio as straightforward as possible. Using the easy drag-n-drop system, you can quickly add complex features and fill them with your content pieces.

Best practice tips for portfolio website design

Portfolio websites are creative by nature, so have fun with the design and style. Visitors don’t expect these sites to be overly professional or stuffy. Don’t feel like you have to display every project you’ve worked on. Select your best work and split the projects into categories, so it’s easy for your audience to find what they need. Be sure to highlight each project by telling the story behind it.

What is a blog website?

A blog website is regularly updated with relevant articles, videos, and photos meant to inform, entertain, and educate your audience. Blogs are sometimes platforms to voice an individual’s opinion, or a company may have one to offer value-added content to their customers.

What is needed to create a blog?

DoorDash Stories blog
DoorDash Stories blog made in Webflow

Blogs come in all shapes and sizes, but an essential element to any blog is organization. Your readers need a simple way to find items of interest, so good category-navigation (like sidebars on blog pages) is critical. Expert content and interesting opinions are also key. Webflow has tons of great blog templates and tools to design any type of blog for any size entity and even offer blog hosting.

How to make a blog website

Start with Webflow and choose a great template with a blog layout. Think about what type of content you’ll use (video, images, articles, guides, etc.), and then select the page’s design elements that match your content type. Add sample content to see how it displays on the screen. Don’t forget to add a newsletter sign-up feature.

Best practice tips for blog design

Often blogs skip the large image slider at the top and get right to the content. Use visual elements (icons, photos, artistic design) to highlight a category or new piece of content. If you want to grow your audience, add a CTA and newsletter sign-up area to grab visitor’s email addresses. You’ll also want to send regular emails to your audience.

What is the purpose of a personal website?

Personal websites are for individuals who want to have an online presence to voice their opinion, help with job prospects, or establish their own personal brand.

What is needed to create a personal website?

Aaron Ward's personal website
Aaron Ward’s personal website made in Webflow

Most personal websites are fairly simple, with images and a lot of text. Since personal websites are shared with friends, family, and colleagues manually, they don’t typically require any lead generation tools or SEO.

How to make a personal website

Since you don’t have to worry about making sales, your personal website can be easy to design, and you can focus more attention on the look and feel of it. Using Webflow, you can select an attractive template, drop in some images and start crafting your personal website within minutes. All that is left is your fabulous content.

Best practice tips for personal website design

Since a personal website is, well, personal, you can do anything you like. Choose as fancy or as simple a design as you want. You can select colors and fonts that work and add your content to make it yours. The sky’s the limit with Webflow and your personal website.

Experience the power of code — without writing it

In this post, we went over just 6 of the most popular types of websites. It doesn’t mean they are the only types that exist. The skies the limit to what type of website you can build on the web, from membership websites to curation sites.

Using Webflow, you can experience the power of HTML, CSS, and JavaScript in a visual interface. You can start building a custom website for free, and you only pay when you want to launch to a custom domain.



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