What will Google actually index, rank, and display in the SERPs?
The short answer here is yes — Google will pick up and display your titles, meta descriptions, H1, content, links, FAQ, and more.
Here are a few more detailed examples …
Google, however, still has a tendency to rewrite them to better match the user’s query.
Absolutely! We have a client that was impacted by Google title rewrites, where terms that were important for CTR were removed.
In this test, we created a hierarchy of 5 pages and the only links to them came from our initial test page, then each linked to the deeper page.
It took a few weeks, but all of these pages were found in the Google index, ranking for unique text contained on the page.
Will Google index and rank lazy-loaded content?
We found that Google chose to display the updated content as the Google snippet. We’re currently testing just how lazy the text can be. Stay tuned for those results!
How long does it take for changes to appear?
Changes appear on an average of 5 days once crawled.
We have more tests in progress, as we strive to test the limits of the ever-increasing capabilities of Google and other search engines. Check back often or subscribe below to get the latest results.