A real estate listing brochure is a popular tool to help buyers compare residential and commercial properties.
Many agents use both printed and digital (or PDF) brochures, or brochure websites, to help their clients view properties at a glance before visiting.
If you are a real estate agent or designer working on a listing brochure, we’ve gathered some tips and starter templates to help you create a design that will dazzle clients and help put the best properties forward.
1. Start with High-Quality Images
Use high-quality, professional photos of the property to showcase its features and appeal. Consider using a mix of interior and exterior shots to give a comprehensive view of the property.
If a photo isn’t sharp, don’t use it. For the most part, a bad photo can be worse than no image. If you are creating an online real estate listing brochure, consider video as well to help showcase a property’s best features.
2. Think About Navigation
When designing a real estate listings brochure, it’s important to strike a balance between showcasing the property and providing all the relevant information, while also creating a visually appealing and easy-to-navigate design.
Navigation can vary depending on how many pages your design includes. It might be something as simple as headers with bigger font size or style or as complex as a multi-tiered navigation style or table of contents.
An effective real estate listing brochure that helps attract potential buyers and showcase the property in the best possible light in an easy-to-navigate package so potential buyers can immediately find what’s important to them.
3. Use Lists to Showcase Information
There’s a lot of relevant information to include with real estate listings. Lists can be a great way to highlight property information, such as the number of bedrooms and bathrooms, square footage, and any additional features or amenities.
Additionally, use clear, concise language to describe the property and its features. Avoid using jargon or technical terms that potential buyers may not understand.
4. Design for Multiple Formats
Gone are the days when real estate listings only appeared in one place. You’ll want your brochure design to fit in a format that converts to all modern distribution channels.
That means you could design a printed brochure and digital version, website brochure, and brochure elements for sharing on social media.
5. Stick to Simple Fonts
Use a clean, easy-to-read font and layout to make the brochure easy to read and navigate. Use headings and bullet points to break up the text and make it more visually appealing.
Generally, one or two typefaces are all you need. Size variation and color can help you emphasize key home features, price, or calls to action.
6. Use Consistent Design Elements
Consistent design elements can make or break your listings. Use a color scheme and typography that complement the property and create a cohesive look and feel. These elements should also align with the branding of your real estate agent or company.
Further, any other design elements – shapes, backgrounds, textures, or photo treatments – should be the same throughout the brochure. Inconsistent elements can create a disjointed look and feel.
Your goal with the design is that people are only looking at real estate information and not paying attention to other elements.
7. Highlight Unique Features with Images
Emphasize the property’s unique features or selling points, such as a pool, a large yard, or a unique architectural style with additional images. Detailed photography can help potential buyers picture themselves in the property even more.
Think of images in two elements – wide-angle images to show the whole property or large, open spaces and smaller, tighter images for special details or features.
8. Stay Away from Design Gimmicks or Tricks
The commonality you may have already noticed in all of the examples here is that they are simple in design. There are not a lot of tricks and gimmicks.
You’ll want to design that way with this type of project because the images and information are what help make or break the design and choice for buyers. Complex, overwhelming design elements will not help in the buyer’s journey here.
9. Include a Map
Add a map of the property’s location to give potential buyers a sense of the surrounding area and any nearby amenities or attractions.
There are secondary maps you may also consider for real estate listings: property borders, floor plans, or easements (if applicable).
10. Create Clear Calls to Action
Encourage potential buyers to take action by including clear calls to action throughout the brochure, such as inviting them to schedule a viewing or contacting the agent for more information. For multi-page real estate listing materials, include a call to action on every page.
Many agents will also include their own photo to help establish a greater connection and link with potential buyers. A welcome face with an invitation to call is a warm call to action that can help encourage that next step.
Every one of the featured real estate listing brochure examples here are templates you can download and use from Envato Elements.
The trick to using a real estate brochure template is finding one that matches your design style and then customizing it with your branding, colors, and information. This can be a quick and easy way to create a design, especially in a fast-moving environment like real estate sales.